Tangy Twist: Skittles and French's Unite for Mustard-Flavored Skittles on National Mustard Day

 

Tangy Twist: Skittles and French's Unite for Mustard-Flavored Skittles on National Mustard Day



July 26, 2023

In a delightful surprise, two beloved brands, Skittles and French's, have teamed up to celebrate National Mustard Day with an extraordinary treat: limited edition mustard-flavored Skittles. This quirky fusion of tangy mustard and the iconic chewy texture of Skittles is set to captivate taste buds and ignite curiosity nationwide.

The masterminds behind this unique collaboration, Ro Cheng, Marketing Director at Mars (owner of Skittles), expressed their shared mission to create moments of everyday happiness and deliver unexpected experiences for their devoted fans. As word spread like wildfire, eager enthusiasts eagerly awaited their chance to get their hands on these mustard-infused delights.

Unlike ordinary candy launches, the mustard-flavored Skittles won't be lining store shelves. Instead, fans can participate in online sweepstakes or attend pop-up events hosted by French's 'Mustard Mobile.' The mustard madness kicked off in Atlanta on July 31, followed by stops in Washington, D.C. on August 2 and New York City on the big day, August 5.

French's continues its tradition of presenting unique and flavorful innovations to celebrate National Mustard Day, having delighted taste buds with Mustard Ice Cream and Mustard Donuts in previous years. This year, however, they aimed to surpass expectations and succeeded gloriously with their mustard-flavored Skittles collaboration.

Valda Coryat, Vice President of Marketing for McCormick & Company (owner of French's), couldn't contain her excitement for this extraordinary partnership. With National Mustard Day landing on August 5, they were determined to create a showstopper. The collaboration with Skittles provided the perfect opportunity to present the beloved Classic Yellow Mustard tang in a fresh, fun way, leaving both French's and Skittles enthusiasts buzzing with excitement.

Since the announcement of mustard-flavored Skittles, social media has exploded with mixed reactions. Eager fans took to various platforms to express their delight and curiosity, while some couldn't quite wrap their heads around the unconventional flavor combination. Nonetheless, the consensus remains that this limited edition candy is a must-try for adventurous taste buds.

As the date of National Mustard Day approaches, anticipation continues to build. The chance to win free packets of mustard Skittles adds to the excitement, making the lead-up to August 5 a thrilling experience for candy aficionados and food enthusiasts alike.

In a world that embraces and celebrates unique flavors, Skittles and French's have captured the essence of innovation and fun. Their mustard-flavored Skittles venture is a testament to the brands' dedication to delighting their fans with unexpected twists. For those daring enough to embark on this tangy taste adventure, National Mustard Day cannot come soon enough.


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