Justin Timberlake Drops New Single and Video: 'Selfish'

Justin Timberlake Drops New Single and Video: 'Selfish'

Justin Timberlake has just dropped his latest single and video, "Selfish," marking a significant step in the lead-up to his forthcoming album, "Everything I Thought It Was." The new track, premiered at a special concert in Timberlake's hometown of Memphis, showcases his collaboration with renowned writers Louis Bell, Cirkut, Theron Thomas, and Amy Allen, with Timberlake taking on the roles of singer, producer, and director.

"Selfish" is a midtempo ballad, pulsating with love-themed lyrics reminiscent of Timberlake's earlier career. The 42-year-old artist croons, "I want every bit of you, guess I'm selfish," delivering a sound that echoes the sentiments of his earlier hits. The accompanying video, directed by Bradley J. Calder, takes a self-deprecating approach, portraying Timberlake in a frustrated state as he rehearses for a video shoot in a spacious studio. A surreal twist unfolds as he navigates a bizarre, miniature room, culminating in smashing the miniature set—an apparent nod to the cover of his 2006 album, "FutureSex/LoveSounds."

Timberlake, clad in a stylish suit, rounds off the video with a performance of the song, showcasing his sleek dance moves. This release is part of a traditional promotional campaign, including appearances on "The Tonight Show With Jimmy Fallon" and "Saturday Night Live," and a free concert at New York's Irving Plaza. These platforms have been staples for Timberlake, aligning with his past promotional strategies.

Notably, Timberlake has maintained a low profile in recent years, especially following the lukewarm reception of his 2018 album, "Man of the Woods." During this period, he contributed to the soundtracks of the "Trolls" films, collaborating with artists like SZA. His return to the music scene included a reunion with NSYNC, the boy band that catapulted him to fame in the 1990s, with the release of "Better Place" late last year.

Longtime musical collaborator Timbaland spilled the beans about the upcoming album in an interview with Variety last April. Describing it as a return to the "fun Justin" of "FutureSex/LoveSounds," Timbaland emphasized the album's light-hearted nature. "It's like 'FutureSex/LoveSounds,' but nothing too heavy, just giving you what you'd expect from us: not overthought, the lyrics are not so deep, it's bob-your-head, dance-to-it music," he stated.

According to Timbaland, the aim was to capture the essence of the earlier successful album. "We want it to feel like 'FutureSex' part two," he explained. The duo took their time, carefully selecting songs that align with the energetic and carefree vibe of the acclaimed album. Timbaland stressed the importance of authenticity and staying true to the art, bringing back the youthful spirit of music.

With a nod to the ever-evolving nature of the music industry, Timbaland highlighted that "music is a young sport." To stay relevant, Timberlake and his team aimed to keep it fun and youthful. "We've both seen a lot of life, but you can't overthink it because of that, you have to bring out the 13-year-old, 18-year-old again," Timbaland asserted. The upcoming album, as described by Timbaland, reflects this philosophy—authentic, true to the art, and a deliberate effort to recapture the essence of Timberlake's earlier success.

In the wake of a period of relative quietude, Timberlake's return to a more buoyant musical style signals a shift from the serious tone of "Man of the Woods." The artist and his team seem determined to offer a fresh and engaging experience to fans. The carefully curated promotional activities, from live performances to talk show appearances, showcase Timberlake's commitment to revitalizing his solo career.

As the anticipation builds for "Everything I Thought It Was," Timberlake's return to the music scene seems poised to reclaim the spotlight. The emphasis on a fun and youthful musical experience, coupled with the strategic use of traditional promotional platforms, suggests a well-thought-out plan to recapture the essence of Timberlake's earlier successes. Fans and music enthusiasts alike are eagerly awaiting the album's release, anticipating a resurgence of the "fun Justin" that made waves with "FutureSex/LoveSounds."

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