Paris Goes Crazy for Crookie: The Latest Pastry Sensation

Paris Goes Crazy for Crookie: The Latest Pastry Sensation


If you've got a sweet tooth and a penchant for pastries, there's a new treat taking Paris – and the world – by storm: the crookie. Picture this: a crispy croissant oozing with gooey American-style cookie dough, baked to perfection. It's like a delicious collision of French finesse and American indulgence, and it's causing quite the stir.

It all started when a video of this Frankensteined pastry went viral on TikTok. Suddenly, teenagers were braving downpours to queue outside Boulangerie Louvard in Paris's 9th arrondissement, just to snag a bite of this mouthwatering creation. And it's no wonder – who could resist the allure of a croissant stuffed with cookie dough?

But the crookie is just the latest in a long line of hybrid croissant offerings that have captured the public's imagination. Remember the cronut? That delectable marriage of a croissant and a doughnut, pioneered by French pastry chef Dominique Ansel in New York back in 2013? Well, the crookie is giving it a run for its money.

And let's not forget about the cruffin – a muffin-croissant hybrid that caused a sensation at Mr. Holmes Bakehouse in San Francisco. Or the croloaf, a loaf of bread made from croissant dough, courtesy of M&S. It seems like every bakery worth its salt is coming up with their own twist on the classic croissant.

But what is it about these hybrid pastries that has everyone clamoring for a taste? According to Meg Palmer, a research manager at market research agency Verve, it's all about indulgence. There's something about the merging of different flavors and textures that makes it okay to treat yourself. And let's face it – who wouldn't want to treat themselves to a croissant stuffed with cookie dough?

Plus, these pastries are perfect for social media. Just imagine the satisfying crunch as you break through the flaky layers of a crookie, or the way the cookie dough oozes out as you take a bite. It's pure sensory satisfaction, and it's no wonder people can't get enough of it.

But it's not just about the pastries themselves – it's also about the experience. Bakeries are constantly looking for ways to stand out in a crowded market, and offering trendy, Instagram-worthy pastries is one way to do it. Whether it's a crookie, a cronut, or a cruffin, people want something new and exciting to tantalize their taste buds.

And it's not just Parisians who are jumping on the hybrid pastry bandwagon. Bakeries from Singapore to Toronto are putting their own spin on these delicious creations, and the demand shows no signs of slowing down. Even here in London, bakeries like Bakery Philippe Conticini are getting in on the action, offering their own version of the crookie to eager customers.

But as quickly as the crookie craze took hold, bakers are already looking to the next big thing. Some are experimenting with combining a pain au chocolat with a brownie, creating a whole new pastry sensation. Who knows what the next hybrid creation will be – all we know is, we can't wait to try it.

In the meantime, if you find yourself in Paris, be sure to stop by Boulangerie Louvard and snag yourself a crookie. Trust us, it's worth braving the queues for a taste of this deliciously indulgent treat. And who knows – you might just find yourself jumping on the hybrid pastry bandwagon too.


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